This Privacy Policy explains how The Amber Room (Pty) Ltd, FSP 43237 collects, uses, shares, stores and protects your personal information when you engage with us. It applies to our website, online platforms, messaging channels (such as SMS and WhatsApp), forms, documents, financial advice services, and any product or service that refers to this policy.
Who we are
The Amber Room is an authorised financial services provider (FSP 43237). We provide a nationwide network of professional financial advisers. We help you make confident financial decisions through independent, objective advice that is tailored to your goals, your circumstances and stage in life. The Amber Room is a wholly owned subsidiary of BrightRock Holdings (Pty) Ltd, whose shareholder is Sanlam Life Limited. Certain operational, governance, compliance, technology and administrative support services are provided to The Amber Room through BrightRock Life Ltd under a shared-services model.
Registered address: 165 West Street, Sandown, Gauteng, 2146
Email:InformationOfficer@the‑amber‑room.co.za
Telephone: 0100 03 21 99
What personal information we collect
We only collect what is necessary, relevant and lawful. We collect personal information needed to provide financial advice, intermediary services and support. This may include:
Basic information
Name, surname, ID or passport number.
Contact details (email, phone, address).
Date of birth.
Financial information
Income, premiums, banking details.
Information required for suitability and affordability assessments.
Legal and compliance information
FICA documentation.
Identity verification results.
Fraud‑prevention and risk checks.
Product and service information
Quotes, applications, policy details.
Correspondence, records of advice and disclosures.
Special personal information (when necessary)
Health or medical information for underwriting or claims.
Information about dependants and beneficiaries.
Website and digital information
IP address, browser type, device information.
Cookies and click‑through or usage data.
How we collect your information
We may collect your personal information:
Directly from you;
From your authorised financial adviser;
From product providers when you apply for or service a product;
Through our website or electronic channels;
From public records or regulated industry databases (e.g., FICA verification tools).
Why we process your information
As an FSP, we must process personal information to:
Provide financial advice;
Perform affordability, suitability and needs‑analysis assessments;
Verify your identity under FICA;
Submit applications to product providers;
Administer policies and assist with claims;
Maintain records of advice (FAIS requirement);
Communicate with you about your products or services;
Comply with legal, regulatory and reporting obligations.
Processing is necessary to perform a contract, comply with the law, or provide financial services you request. If we cannot process certain information, we may not be able to offer advice or provide access to products. We process personal information based on consent, contractual necessity, legal obligations, and legitimate business interests where permitted by law.
How we protect your information
We use technical, organisational and physical security measures to protect your information from loss, unauthorised access, alteration, disclosure and misuse. If a personal information breach occurs that poses a risk to you, we will notify you and the Information Regulator where required by law.
This includes encryption, access controls, secure storage, monitoring and regular security reviews.
How we use cookies and website data
We use cookies and analytics tools to:
Improve your website experience;
Understand how our site is used;
Enhance site functionality.
Cookies do not identify you personally. You can disable cookies through your browser settings, but some features may not function properly.
How we share your information
We only share personal information when:
You give consent;
We are submitting applications or servicing your product;
It is required by law or regulatory bodies;
We work with trusted service providers (operators); or
We work with product providers who need information to administer your policy.
Third‑party operators
These include IT providers, administrators, compliance services, and other suppliers who help deliver our services. They must:
Protect your information;
Follow our instructions;
Notify us of any data breach;
Keep your information confidential.
Use of Artificial Intelligence (AI)
We may use AI and other automated technologies to support our services, improve operational efficiency, and enhance client experience. Where personal information is used, we apply appropriate safeguards and ensure that significant decisions affecting individuals are subject to appropriate human oversight. We do not make decisions that significantly affect individuals solely through automated processing without appropriate human involvement.
Third‑party product providers
We work with independent product providers (e.g., insurers). They act as Responsible Parties when processing your information for underwriting, policy administration, actuarial work, claims and regulatory requirements. Each product provider must protect your information according to their own privacy laws and policies. You can review their privacy notices on their websites.
Transferring information outside South Africa
If your information must be transferred outside South Africa, we will only do so if:
The receiving country offers similar protection to POPIA;
You give consent;
The transfer is required to fulfil a contract;
The transfer is in your best interest; or
Binding agreements ensure your data stays protected.
How long we keep your information
We only keep personal information for as long as necessary to:
Provide financial advice;
Service your products;
Comply with FAIS, FICA, SARS, and other legal requirements;
Maintain lawful records of advice;
Resolve disputes or complaints.
After retention periods expire, information is securely deleted, destroyed, or anonymised according to our internal Retention and Destruction Schedule.
Your rights as a data subject
You have the right to:
Request the review or update of personal information where appropriate;
Exercise your rights under PAIA and POPIA.
Know that we are collecting your personal information;
Request access to your information;
Request correction or deletion of personal information;
Object to the processing of your information;
Withdraw consent (where processing is consent‑based);
Object to direct marketing;
Lodge complaints with The Amber Room or the Information Regulator;
Lodge a FAIS‑related complaint with the FAIS Ombud.
Contact The Amber Room
Email: complaints@the‑amber‑room.co.za
Information Officer: InformationOfficer@the‑amber‑room.co.za
Phone: 0100 03 21 99
Information Regulator (South Africa)
Website: https://www.inforegulator.org.za
Email (POPIA complaints): POPIAComplaints@inforegulator.org.za
Email (PAIA complaints): PAIAComplaints@inforegulator.org.za
FAIS Ombud
Sussex Office Park, Ground Floor, Block B, 473 Lynnwood Road, Lynnwood, Pretoria
Email: info@faisombud.co.za
Website: https://www.faisombud.co.za
Updates to this policy
We may update this privacy policy from time to time. The latest version will always be available on our website.
Last updated: May 2026
If you would like to exercise your POPIA rights, please download and complete the relevant form below. These forms can be used to object to the processing of your personal information, or to request corrections, destruction or deletion of personal information or a record of personal information. Please include any supporting affidavits or documents required and sign any additional pages if you need more space.
